THE CHALLENGE // Ever since the start, Happy Socks has rebelled against the traditional sock. Their products became a way of self-expression, especially for those who didn’t have a lot of freedom during office hours because of dress code. But since Happy Socks no longer is the only player in the funky sock game, how can they be the no.1 choice for those on the lookout for something more fun than a beige sock?
THE SOLUTION // To voice Happy Socks true personality. “The Sock Rule” is a mockumentary style-campaign, following a group of cops not permitted to wear whatever sock they desire because of dress code. And in true Happy Socks-spirit, they rebel against this unfair matter.
The happy socks-website lets you get to know the different characters and buy their favorite socks.
Each character's segment also features a lengthier interview, with their thoughts on The Sock Rule.