New York Times

THE CHALLENGE // To increase young adults' interest in current events, and to get them to view the New York Times as their primary source of information.

THE SOLUTION // Social media plays a massive role in young adults’ everyday life. And what do you find there? Memes. And more times than not, they’re based on a current event. By linking the meme to the current event behind it, the New York Times can stay relevant with younger generations.