Work
Work
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New York Times

"BREAKING MEMES"

THE CHALLENGE // To increase young adults' interest in current events, and to get them to view the New York Times as their primary source of information.
THE SOLUTION // Social media plays a massive role in young adults’ everyday life. And what do you find there? Memes. And more times than not, they’re based on a current event. By linking the meme to the current event behind it, the New York Times can stay relevant with younger generations.