THE CHALLENGE // The Swedish Armed Forces are built on voluntary application, but many potential recruits are uncertain of what a job in the military actually entails. The problem? It can refrain people from applying.
THE SOLUTION // To increase the likelihood that young people apply for basic military training, the campaign “Many have many questions” raises actual questions asked by potential applicants and their loved ones. All questions, no matter how big or small, are answered by the SwAF. Done during internship at Volt. Awarded silver in Resume's "Campaign of the month".